SEO and Analytics
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SEO is important and shouldn't be dismissed. There are many aspects you can change/work on for free right now. Even just optimising your job listings for each jobsite and Google for jobs is a start. Don't use the same advert for everysite, each site will be different in terms of how they rank your job.
Always, and above all, focus on the human audience that will be clicking on and reading your website content, and not on the search engines.
If you focus on creating the best content possible on a website that’s easy to read and navigate while also following the search engine’s rules for optimisation, you will be well on your way to building a successful online presence.
Contact me today to make sure your content stands out from the crowd.
What Google Loves
You’ve got to anticipate the micro-meets for users in your industry and then commit to being there to help when those moments occur.
You’ve got to be relevant to consumers’ needs in the moment and connect people to the answers they’re looking for.
They’re called micro-moments for a reason. Mobile users want to know, go, and buy swiftly, your mobile experience has to be fast and frictionless.
A campaign is nothing without analytics. Without analising the results, you’ll never know if you’re correctly marketing your job listings.