SEO and Analytics

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SEO is important and shouldn't be dismissed. There are many aspects you can change/work on for free right now. Even just optimising your job listings for each jobsite and Google for jobs is a start. Don't use the same advert for everysite, each site will be different in terms of how they rank your job.

Always, and above all, focus on the human audience that will be clicking on and reading your website content, and not on the search engines.

If you focus on creating the best content possible on a website that’s easy to read and navigate while also following the search engine’s rules for optimisation, you will be well on your way to building a successful online presence.

Contact me today to make sure your content stands out from the crowd.

The moment you decide which keywords you wish to bid on and which website pages you want to drive visitors to, you can appear at the top of Google or Bing the very same day. An additional feature of Google AdWords is remarketing. Simply, this will show relevant ads to your past website visitors on other websites via the Display Network. Google provides a number of easy-to-read metrics to allow you to measure your PPC results and make informed decisions. You can also A/B or split test different PPC ads to see which one generates better ROI. This will enable you to spend your budget as effectively as possible. Contact me to learn more.

A/B testing is the act of running a simultaneous test between two or more variations of pieces of content/landing pages/etc - to see which converts the most leads. One of my favourite things about A/B testing is that it can be applied to almost any facet of your marketing strategy to determine the best route to move forward with a particular campaign. However, it’s imperative to remember that user preferences evolve with market trends and therefore, you should leverage the A/B testing process on a recurring basis to gauge continued performance. Contact me today to learn more.

What Google Loves

Be there

You’ve got to anticipate the micro-meets for users in your industry and then commit to being there to help when those moments occur.

Be useful

You’ve got to be relevant to consumers’ needs in the moment and connect people to the answers they’re looking for.

Be quick

They’re called micro-moments for a reason. Mobile users want to know, go, and buy swiftly, your mobile experience has to be fast and frictionless.

A campaign is nothing without analytics. Without analising the results, you’ll never know if you’re correctly marketing your job listings.

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